Hi, I’m Brooke,
I’m on a mission to help retails florist grow their business and ensure their long term success.

Over the past few years, I’ve witnessed numerous floristry businesses close their doors. It’s an unfortunate trend that I find deeply concerning.

10 years ago I started my business, The Posy Post with zero knowledge of the flower industry, zero knowledge of how to make a floral arrangement and zero knowledge of how to run and grow a business.


I applied my knowledge from studying a creative industry in Fashion Design and Marketing Knowledge from Marketing Consumer Operations at multiple football clubs to my flower business and discovered what did and what didn't work.

IIve built my business into a 7 figure business and I want to help others do the same.


“Kindness is one of the most powerful things we can show the people around us. Kindness is one small way to make the world a better place, one act at a time. Spread a ‘lil sunshine, wherever you go.”

Brooke

Founder and Head Ray of Sunshine

Our values

Kindness • Community • Sustainability

Kindness & community

Being kind to others always makes the world feel like a much better place. The act of simply being kind to another person, for no reason at all, can brighten both their day and yours.

You’ll often find us surprising strangers with beautiful flowers at random locations across Newcastle. It makes our hearts sing to know that we’re making someone’s day!

We’ve also created The Kindness Project (formerly One More Smile)

The Posy Post donates flowers, gifts and beautiful message tags every week to a different local community group or organisation, so they can pay it forward to the most deserving people in their community.

We believe that the beautiful act of giving flowers and gifts can change the world and that kindness is what truly matters.

Sustainability

We are committed to navigating the complexities of our industry with a considered and conscious approach. Everything we do considers the people and the planet that we love.

We only purchase locally grown and Australia grown flowers. We also have fantastic relationships with our local growers which means we can request to have no plastic wrapping on flower bunches (which is a huge problem for the industry)

  • Reducing waste by requesting no plastic wrap from our wonderful growers

  • Using 100% compostable delivery packaging

  • Saying no to noxious weeds, floral foam and chemically enhanced or dyed flowers

  • Air-drying our dried flowers in our studio at Warners Bay

Thank you to our local growers

Demasi

East Coast Wildflowers

Daniel Muscat

Linton

Grandiflora

Sunset Hill

Militelo

All of our delivery packaging is 100% compostable.

  • Tissue wrap for flowers and gifts - supplied by Noissue

  • 100% recycled kraft boxes and compostable by Noissue

  • Flowers are bound with twine / ribbon by String Harvest

  • Gift Boxes are branded with a compostable sticker by Noissue

  • Sent in compostable mailer by Hero Packing

Kind words

Testimonials

“I would like to thank you very much. Over the past week we have received four beautiful bouquets of flowers from you. My father in law passed away and many of my friends have sent flowers from your business. I would highly recommend your bouquets and service to anyone. Your flowers have brightened our day at this sad time. Once again, thank you.”

— Alison

“I would like to thank you very much. Over the past week we have received four beautiful bouquets of flowers from you. My father in law passed away and many of my friends have sent flowers from your business. I would highly recommend your bouquets and service to anyone. Your flowers have brightened our day at this sad time. Once again, thank you.”

— Alison