The Florist Fix
Solve the exact problem you have right now
Specific guides, templates and done-for-you tools for every problem a retail florist faces.
Find the one that matches where you're stuck right now.
EXPLORE THE FIXES |
EXPLORE THE FIXES |
The Problem: YOUR BUSINESS ISN’T PROFITABLE
01 Get Clarity
You're working full days, taking every order, pricing to the industry standard markup. But at the end of the month there's barely enough left to pay yourself properly, let alone make a profit, and you don't know why.
This collection shows you exactly how your costs, pricing, and revenue work together so you can stop guessing and build a business that's genuinely profitable — and finally pay yourself what you deserve.
KNOW YOUR NUMBERS
The Profitable Florist Calculator. Pay Yourself Properly. Finally.
If you've ever ended a busy month wondering where all the money went — this is for you.
This training and calculator walks you through the five key numbers every retail florist needs to understand, so you can see exactly where your profit is leaking and know precisely what to fix first — without a spreadsheet in sight.
And no, the answer isn't just "raise your prices" or charge the 'industry standard'. It's knowing these five key numbers, and how they work in your business — so the fix you make actually works.
Because working this hard and not paying yourself a decent wage, just ain't it.
The Problem: YOU’RE invisible online
02 Get Seen.
You're posting, you're showing up on stories — but the right customers still aren't finding you.
This collection is about changing that — getting you in front of your dream buyers every single day, whether that's on Instagram, Google, or through ads that actually work.
Your Message
VIDEO TRAINING
Niche for Now
Your doing weddings, corporates, dried wreaths, daily bouquets, custom orders — everything.
Your exhausted, nobody really knows what you do, and your business still isn't growing.
This training helps you pick your one thing, own it completely, and watch the right customers finally start finding you.
VIDEO TRAINING
Craft Your Message
You know what I do — you just can't seem to explain it in a way that makes people actually want to buy.
This training gives you a simple formula to turn what you do into a clear, compelling tagline that works everywhere — your bio, your website, your content, your ads.
VIDEO TRAINING
The Copywriting Fix
You take a beautiful photo, open Instagram, and then just… stare. You have no idea what to write.
This training gives you a simple framework — Feel, See, Do — so you always know what to say and why it works.
VIDEO TRAINING
The Instagram Bio Fix
You’re confused why people aren’t finding you on Instagram. The answer is probably your bio. People use Instagram like a search engine now — and if your name field isn't optimised with the right keywords, you're invisible.
This training shows you exactly what to put in each line so you show up in local searches and turn strangers into followers and website visitors.
VIDEO TRAINING
Stop The Scroll - The Hook Fix
You spent an hour on that Reel. The lighting was perfect. The flowers looked incredible. And then — 100 views, a like from your mum, and nobody watched past the first 3 seconds.
The problem isn't your content. It's your hook. This swipe file gives you 50 florist-specific done-for-you opening lines that stop the scroll before anyone has a chance to keep going.
VIDEO TRAINING
The Instagram Sales Machine
You’ve got followers, you’re posting consistently, you’re getting likes — but nobody's actually buying.
Your following is full of people ready to order. This training shows you exactly how to find them, start the connection and make the sale — all from your DMs.
VIDEO TRAINING
Get Seen on Google
You set up your Google Business page ages ago and haven't touched it since.
That means you're probably invisible to customers searching for florists right now.
This training shows you how to optimise every section, turn your reviews into an SEO machine, and get found before your competitors.
VIDEO TRAINING
The SEO Fix
You know you should be showing up when someone searches "florist [your suburb]" on Google — but you have no idea how to make that happen.
This training shows you how to optimise your website so the right customers find you first, for free, every single day.
Meta Ads
DOWNLOADABLE CHECKLIST
Are you ready to run Meta Ads?
You want to start running Meta Ads but you don't know if you’re ready for it.
Before you spend a single dollar, this assessment checks whether your website and funnel are set up to actually convert the traffic ads will send your way.
VIDEO SERIES
The Floral Ad Testing Formula
You’ve never run ads or you tried Meta Ads, wasted money, got nothing back, and have no idea what went wrong.
This 14-video system runs an $80 two-day experiment that finds your winning ad without the guesswork — so you know exactly what works before you scale.
VIDEO SERIES
The Million Dollar Meta Ads Method - Essentials Edition
You know what types of ad creatives work for your audience. Now it's time to build the system that runs it. This training shows you how to set up the two essential evergreen campaigns that keep sales flowing consistently — without restarting from scratch every few weeks.
The Problem: PEOPLE ARE FINDING YOU BUT THEN THEY'RE BUYING FROM ANOTHER FLORIST
03 Be Chosen
Customers found you — but they're not buying.
This collection is about turning browsers into buyers — making your online offer so clear and your website so easy to navigate that leaving without ordering simply doesn't make sense.
Your Offer
VIDEO TRAINING
Your Irresistable Online Offer
People are landing on your website but they're just not buying and you don't know what I'm doing wrong. Most of the time it's not your flowers. It's your catalogue.
This training shows you how to restructure what you offer so customers stop being confused and start adding to cart.
VIDEO TRAINING
Revenue Booster Blueprint
You’re taking so many orders but at the end of the month there's barely anything left.
You don't need more customers — you need each one to spend more.
This training shows you how using price anchoring, bundles, and upsells that feel completely natural.
Your Website
VIDEO TRAINING
Perfect Product Page
You're elbow deep in flowers when the phone rings — a customer has been on your website but won't order without calling you first. And when you check your analytics, half the people who clicked on that product didn’t add to cart.
This training shows you how to build product pages that answer every question, remove every doubt, and get customers ordering online with confidence — so you can stay at your bench where you belong.
WIRE FRAME TEMPLATE
Your Home Page
Your website looks nice but people aren't doing anything when they land on it.
A pretty website doesn't automatically convert.
This training shows you the exact layout every florist needs so visitors know exactly what to do and feel confident enough to buy.
WIRE FRAME TEMPLATE
Your Sales Page
You offer weddings, workshops, and daily flowers — but you’re just sending everyone to your homepage and losing them.
Every offer needs its own page that sells it properly.
This training shows you how to build a high-converting sales page for each thing you offer.
DOWNLOADABLE
GUIDE
The Florist Shopify App Stack
You’re setting up your Shopify store and you have no idea which apps you actually need.
Skip the hours of trial and error. This is the exact app setup Brooke uses at The Posy Post — every app, what it does, and which ones to prioritise first.
VIDEO TRAINING
The FAQ Builder
Customers keep asking you the same questions before they buy — and you’re spending so much time answering them one by one.
This AI-powered guide builds you an FAQ section using your real reviews and testimonials, so your website answers every objection automatically, and gets more people adding to cart.
The Problem: CUSTOMERS ARE BUYING ONCE BUT AREN’T COMING BACK
A first-time buyer is great. A repeat customer is gold.
This collection is about building the systems that keep your customers coming back — SMS, email, automations, and done-for-you flows that do the work while you focus on your flowers.
04 Be Remembered
SMS
VIDEO TRAINING
The Sms Strategy
"You’ve had a really quiet week and you don’t know what to do — so you just posted on Instagram and hoped for the best.
The fastest way to generate orders isn't another post. It's one warm text to your existing customers. This training shows you exactly what to send and when.
VIDEO TRAINING
The Birthday Book
You’re customers want to send flowers for birthday’s — they just forget about you when the moment comes.
This AI Powered and Klaviyo system automatically texts your customers 3 days before and on the day of every birthday they've saved.
Set it up once. Get orders every year forever.
EMAIL MARKETING
VIDEO TRAINING
Email Marketing 101
You're relying on Instagram and word of mouth to bring in sales — and when Instagram goes quiet or referrals dry up, you have don’t know what else to do.
Your email list is the one channel the algorithm can't touch. This training sets up your entire email system in one afternoon so you have a direct line to your customers that works whether Instagram is having a good week or not.
VIDEO TRAINING
The Opt In and Welcome Sequence
People sign up to your my email list and then I just… do nothing with them. Every subscriber who doesn't hear from you in the first 7 days forgets you exist.
This training builds your opt-in form and welcome sequence so every new subscriber is nurtured into a buyer automatically.
PLUG AND PLAY TEMPLATES
The Win Back Email Sequence
You’ve got customers who bought from you regularly, loved it, and then just… just stopped buying. They haven't forgotten you — they've just moved on.
This sequence reminds them why they chose you and gives them a reason to order again before another florist does.
PLUG AND PLAY TEMPLATES
The Subscription Welcome Flow
You get new subscription customers and then worry they'll cancel because you didn't make a good enough first impression.
This flow welcomes them properly, builds excitement for their first delivery, and reduces the number one reason subscribers cancel — uncertainty about what's coming next.
PLUG AND PLAY TEMPLATES
The Post Purchase Email Sequence
Once someone buys from you, that's kind of it — you never really hear from them again.
The florists with the most loyal customers aren't just good at flowers. They follow up.
This done-for-you sequence turns every order into a relationship that keeps coming back.
PLUG AND PLAY TEMPLATES
The Abandoned Cart Email Sequence
People are adding things to your cart and then just disappearing without buying.
Up to 50% of people who add to cart don't complete their purchase. These 3 done-for-you emails bring them back. Copy, paste, done.
PLUG AND PLAY TEMPLATES
The Browse Abandonement Flow
Someone visited your website, looked around, and left without buying — and you’ll never know who they were.
Now you will.
This automated flow follows up at exactly the right moment to bring browser-only visitors back to checkout.
PLUG AND PLAY TEMPLATES
The Loyalty Flow for VIP’s
Your best customers order all the time but then you treat them exactly the same as everyone else — which doesn't feel right.
This flow identifies your VIPs and makes them feel genuinely special — seen, celebrated, and rewarded — so they never even think about ordering from someone else.
PLUG AND PLAY TEMPLATES
The Birthday Flow
You know birthdays are the biggest gifting occasion but you have no system to make the most of them.
This automated flow sends the right message at exactly the right time so your flowers are always the first thing a customer thinks of when a birthday is coming up.
The Problem: The flowers aren't the hard part. It's everything else that nobody prepared you for.
05 RUN IT
The behind-the-scenes fixes. For when the business side gets messy — customers who push back on price, enquiries you don't know how to handle, systems that don't exist yet, and the moments where you wonder if you're actually cut out for this.
PRICING
VIDEO TRAINING
The Price Increase Fix
Your supplier just raised their prices and you don't know whether to absorb it, raise my prices, or contact customers who've already ordered.
This is your 24-hour decision guide with done-for-you email templates so you never take a financial hit you can't afford.
CUSTOMER SERVICE
PLUG AND PLAY TEMPLATES
The Customer Reply Vault
You see the notification. Your stomach drops. A customer is unhappy and you have no idea how to respond without either caving completely or making it worse.
This vault gives you a copy-and-paste reply for every tricky situation a florist will ever face — complaints, bad reviews, discount requests, "not like the photo," delivery problems, refund requests, and more.
Open it, find your situation, copy the reply, done.