The ultimate florist growth program
Double your revenue and create greater creative and financial freedom.
Most retail florists are AMAZING at their art, but don’t have a plan to successfully grow their business.
When you don’t have a plan to grow your business you:
Work 6+ days a week and still feel like you’re falling behind
Spend your energy on strategies that don’t move your business forward, and sales still remain unpredictable
Wonder not only where the profits are but also where your own juicy pay check is
Struggle to grow your retail side without burning out
Wonder how other florists are scaling while you’re stuck doing it all
DOES THIS SOUND LIKE YOU?
You’re passionate about flowers, but you’re overwhelmed trying to wear all the hats—designer, marketer, admin.
You’re booked for weddings, but you’re craving more consistent revenue through daily orders and retail sales. You’ve tried boosting posts, updating your website, and raising prices—but nothing’s really working.
YOUR HARDLY PAYING YOURSELF A WAGE, JUST TO KEEP THE BUSINESS AFLOAT
You love your business, but you’re starting to resent how much it takes from you.
You're unsure of where to invest your money and time for the best return, and uncertain on what to focus your energy on next
The rush of COVID-19 kept you busy, but now, the lack of ongoing marketing efforts is impacting your business and keeping you awake at night
You have a big vision. You can see where you are going, but you need help to get there.
You feel alone and wish you had someone to guide you, with a community of flower friends to help celebrate your wins
If you said 'yes' to any of these... you're in the right place!
In the past few years, I’ve seen too many floristry businesses close their doors. This troubling trend drives my mission: to help florists grow their businesses and ensure long-term success with the Florist Growth Formula.
Ten years ago, I started The Posy Post with zero knowledge of the flower industry and no idea how to run or grow a business. Using my creative background in Fashion Design and Marketing, I applied what I knew to my flower business and learned what worked and what didn’t.
Within 12 months, I grew The Posy Post to consistent $50k months. Within three years, it became a consistent 7-figure business annually.
The Florist Growth Formula will teach you everything you need to know and guide you to double your revenue, bringing you joy, profits, and freedom.
The good news is, the only thing standing between you and growing your dream retail floristry business is a highly strategic and practical plan.
And I’m here to help.
There is 4 things you need to scale retail floristry business
Epic Product / Service:
A high-quality, unique product or offer that sets you apart from the crowd.
Confidence:
Unshakable belief in your worth, your brand, and your pricing—so you can price for profit..
Customers / Clients:
A loyal, growing base of dream clients who love your work and happily pay your prices.
MARKETING AUTOMATIONS AND Systems to Scale:
Clear workflows and smart tools so your business runs smoothly (even when you take a day off).
We set you up to succeed in these areas with 4 core modules
Establish:
Refine your brand, messaging, and foundations so you can scale with clarity and confidence.
Attract:
Increase brand visibility and bring in the right customers with strategic marketing that actually works.
CONVERT:
Design irresistible offers and create marketing that turns followers into paying customers.
Scale:
Implement systems and workflows that free up your time and allow you to grow sustainably.
What to expect
1:1 Strategic Planning Session:
Kickstart your journey with a personalized roadmap, tailored to your unique goals and business needs.
Extensive Strategic Training:
Get access to a full library of florist-specific trainings, frameworks, and swipe files designed to help you scale faster and smarter.
Live Coaching Calls:
Join weekly live coaching sessions where we problem-solve, plan, and get you unstuck. Plus, guest masterclasses with industry experts.
Facebook Community:
You’re never alone. Connect 24/7 with Brooke, her team, and a community of incredible florists who get it.
Once you’ve joined, you will:
Follow a clear path to financial success by implementing our proven roadmap to DOUBLE your revenue.
Establish
Level Up Your Signature Offer: Create an irresistible offer that’s profitable, easy to deliver, and ready to grow.
This module helps you craft your standout signature offer—one that’s priced for profit, designed to scale without burning you out, and positioned to attract your dream customers.
You’ll refine your deliverables, boost perceived value, and make “yes” the easiest decision your customer makes.
Level up You Brand: Get clear on what you stand for—so your customers know, like, trust, and love you.
You’ll reconnect with your purpose, refine your brand voice, and create a visual and emotional identity that actually reflects who you are.
Because when your brand is rooted in clarity and authenticity, it blossoms into connection, loyalty, and growth.
Clarify Your Message: Craft a message that’s clear, compelling, and impossible to ignore, and makes your the stand out florist in your area.
You’ll uncover the exact words that make your dream customers stop scrolling, feel seen, and say “yes.”
You’ll level up your copywriting so it’s designed to sell.
Implement smart sales strategies: To increase your average order value—while becoming the obvious choice in your market.
This module helps you make more from every sale without being pushy and use smart tactics like bundling, upsells, and exclusivity to grow your revenue with ease.
Attract
Refresh Your Website: Turn casual browsers into paying customers with a website built to sell.
You’ll learn how to design a beautiful, easy-to-navigate website that doesn’t just look good—but drives sales.
From homepage flow to product pages, we’ll show you what matters most for conversion, trust, and clairty.
Execute a Top-Level Marketing Calendar: Develop and execute a comprehensive marketing plan to generate sales consistently throughout the year, including slow seasons.
Get Found on Google: Bring in warm, ready-to-buy customers with smart SEO and simple Google strategies.
You’ll discover how to rank locally, optimise your Google Business profile, and use keywords that actually bring orders in the door.
No fluff, no overwhelm—just practical steps to help you show up (and stand out) on Google.
Install Email Marketing: Sell while you sleep with email strategies that nurture, convert, and retain.
We’ll teach you how to grow your list, write emails people love to open, and set up automated flows that drive consistent sales—without lifting a finger once they’re live.
Module 3: Convert
Implement Affiliate Marketing: Tap into aligned audiences and let your biggest fans help sell for you.
You’ll learn how to build strategic local collabs, create win-win partnerships, and set up affiliate programs that reward your best advocates.
Because when more people talk about you, more people buy from you.
Install SMS Marketing: Get straight into your customers’ hands (and hearts) with kind, compelling texts.
We’ll show you how to use SMS the right way—so it feels personal, not pushy.
From flash sale alerts and thoughtful reminders, you’ll build a system that drives fast, consistent sales.
Implement Loyalty Systems: t’s easier (and cheaper) to keep a customer than find a new one.
You’ll learn how to turn one-time buyers into repeat customers and raving fans.
From loyalty perks to surprise-and-delight moments, you’ll learn how to build a brand they stick with (and rave about).
Get Sales From Social Media: Stop posting and hoping—and start selling with strategy.
Learn the exact approach to move your followers from “just watching” to buying.
We’ll teach you what to say, how to say it, and how to guide your audience from scroll to sale without feeling salesy.
Module 5: Scale
Make Data-Driven Decisions with Confidence: Data is king! Ditch the overwhelm, track what matters, and grow what works.
You’ll build your own simple CEO dashboard, learn how to read your numbers (without needing a finance degree), and make smarter, faster decisions that actually move the needle.
Install The Million Dollar Meta Ads Framework: Learn the exact ad system I use to scale The Posy Post without wasting time or money.
From testing and launching to scaling your winning creative, this florist-friendly Meta Ads formula helps you get seen, get clicks, and get orders—on repeat.
Scale With Support (and Less Stress): Ditch the solo hustle and build a team that lets you focus on what you love.
Whether you’re hiring a VA or building a florist floor crew, this gives you the blueprint, onboarding process, and leadership mindset to grow with support—without micromanaging or burning out.
Your Pricing & Profitability Upgrade: Finally feel confident in your numbers to scale with profit.
Profit isn’t just about raising your prices—it’s about understanding the full picture. You’ll uncover how fixed and variable costs impact your bottom line, how to price for sustainable profit, and why scaling the right way can actually lower your expenses and increase your margins.
This is the key part to profitable growth, not just more work.
What’s included:
Complete Access to The Florist Growth Formula
$12000
Weekly Private Group Coaching with Brooke and Team, hosted live every week. Come with your questions.
$12000
Monthly Masterclasses with Brooke with what is working right now
$2000
Masterclasses with Industry Experts- to help skyrocket your growth
$2000
Finding your flower friends
Priceless
Total value
$28000
YOURS FOR ONLY
$800 per month
The real question is, how much is it going to cost you to stay at your current level?
10 spots available next month
Steps to join:
1. Apply to Join
Let’s chat and make sure it’s the right fit.
3. Let’s Do It
Once your application has been accepted, you can start straight away. You’ve just invested in YOU and your business growth and I cannot wait to see your business take off.
FAQ’s
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Absolutely!
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No, out other program Floral Foundations is for you.
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We'll be enrolling for our first intake in March 2025.
Imagine if you could:
Wake up each day with a clear and powerful action plan to grow your business
Build a thriving business, live your dream life, and cherish quality time with friends and family
Achieve a deep sense of accomplishment, and support your family
Bring in a consistent flow of revenue, cover rent, flower costs, and staff wages comfortably, and let go of your money stress
Step into CEO a ‘mindset’ and away from an ‘employee’ mindset
Is The Florist Growth Formula Right For You?
You’re eligible if:
You consistently earn $5k or more each month.
You operate as a retail florist, including online, brick-and-mortar, niche, custom design, small events, sustainable practices, corporate services, luxury offerings, workshops, subscriptions, and gifting.
You’re ready to see your floral dreams unfold.
You’re ready to implement proven strategies and innovative tools to grow fast.
You’re ready to be in a supportive community that understands your journey.
Prepared to invest in your growth and redefine your business.
However, it might not be for you if:
You are just starting out and earn $5k or less monthly; consider exploring our other programs.
Specialise in wedding or large event florist. only While I'm sure our strategies would work for this, we really want to help retail florists.
You prefer to stick strictly to traditional floristry models without exploring new business strategies.
You are unwilling to commit time to learning and implementing new ideas.
You expect overnight success without dedicated effort and investment.
You do not take your business growth seriously.
We back up our services with a 30 day guarantee.
If you feel like this isn’t right for you - you can cancel after 30 days with no further charges.